Summer 2014 Movies Didn’t Live Up to the Hype

By: Skye An

It was another tough summer for the movie box office.  Ticket sales are down by more than 21%, which rounds out to almost a $1 billion loss.  However, poor turnouts at movie theaters across the country, shouldn’t come as much of a surprise.  After all, there hasn’t been a summer with true box office hits in years. Nowadays, with moving streaming services like Netflix and the power of smartphones, people spend less time at the theaters and more time embracing easy access devices.

Nonetheless, new technology isn’t the only factor contributing to box-office slumps.  Movies like The November Man,  As Above So Below, Hercules, and The Expendables 3  just weren’t as popular as movies from last summer, which included The Dark Knight Rises and The Avengers.

Though Maleficent, The Amazing Spider Man 2, and X-Men: Days of Future Past were all commercial successes, they all premiered in May, leaving the summer struggling to follow up after their releases.

Summer 2014 was supposed to have highly anticipated movies like Disney’s The Good Dinosaur, Fast and Furious 7, and Jupiter Ascending, but they were all moved to 2015 or later release dates.

While this summer may have been a loss, Hollywood hasn’t given up. As the end of the year approaches, movies like The Hunger Games: Mockingjay Part 1 and The Hobbit: The Battle of the Five Armies will hopefully be able to erase some of the disappointment of this past summer.

 

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